ABOUT us
At Life on Purpose Coaching, we empower ambitious leaders and business owners to regain the clarity and confidence they need to thrive in their careers—without sacrificing their well-being or postponing their true desires. Through our transformative coaching programs, we help clients overcome burnout, rebuild confidence, and achieve career breakthroughs that align with their values and life goals.
Diana's Story
In 2015, Diana Ordonez’s life looked picture-perfect on the surface. She was a product manager bringing her vision to life at a major corporate company, married to the love of her life, and had just welcomed their first daughter. But behind the scenes, things were unraveling. She felt overwhelmed by her many roles—wife, mother, and ambitious career woman. Juggling the demands of launching a product and adjusting to motherhood left her drained and disconnected.
Instead of feeling fulfilled by her success, she found herself constantly running on empty, struggling to keep up with a routine of chaos. When her daughter, Mia, turned three, Diana was hit with the realization that she was spending more time away from her child than she wanted. She was advancing rapidly in her career, but deep down, she felt trapped—pursuing goals that didn’t align with her values and postponing her own true desires.
As a Product Management Director, Diana spoke at major conferences like WWD, showcasing her expertise on how the digital imaging technology she and her team developed could elevate customer relationships—skills she now uses to help leaders gain clarity and influence in their own careers.
In 2018, tragedy struck. Two of her husband’s best friends were killed suddenly in a car crash, leaving behind children the same age as her daughter. It shook her to her core. She couldn’t keep living in survival mode, swept away by life’s demands. For the first time, she asked herself, “What kind of legacy am I leaving behind?” This moment of reckoning led her to walk away from a thriving corporate career and start creating a life that truly mattered.
Later that year, as part of her journey to live a more intentional life, Diana launched InspireMia, a collection of products designed to inspire and empower others to pursue their biggest dreams. Today, InspireMia continues to offer meaningful products that reflect Diana’s mission and can be found in the shop section of this website.
Early in her entrepreneurial journey, Diana founded InspireMia—products designed to inspire, empower, and support people in pursuing their biggest dreams. Today, InspireMia continues to offer meaningful products that reflect Diana’s mission to help everyone live more intentionally.
But just as she was finding her way, the unimaginable happened. In 2020, her healthy and vibrant husband, Juan, contracted COVID-19 and passed away unexpectedly after four weeks of battling the virus in isolation. He died just days before their daughter’s fifth birthday, turning Diana’s world upside down. The pain and devastation were unbearable. In her darkest moments, she found herself completely lost, trying to navigate life as an only parent while grieving her best friend and partner.
Yet, through this heart-wrenching loss, Diana was reminded of the three words Juan sent her before he entered the hospital: “Love. Courage. Integrity.” Those words became her lifeline, guiding her through her grief and shaping the way she wanted to live. Honoring Juan’s memory, she chose to rebuild her life around those principles—to be courageous in the face of fear, to live with integrity, and to give and receive love fully.
Diana and her husband, Juan, celebrating their daughter Mia’s 4th birthday— months before Juan passed away from COVID-19, five days before Mia’s 5th birthday. This was The last time they celebrated her birthday together as a family.
Determined not just to survive but to thrive, Diana leaned into her faith and embraced what brought her to life—salsa dancing, hiking, and pouring her energy into helping others transform their lives. She decided to share her story of overcoming loss and burnout to inspire others to reclaim their purpose and build careers and lives they are proud of.
Today, as a Certified High Performance Coach (CHPC) and Board Certified Coach (BCC), Diana specializes in helping high-performing leaders and business owners who feel stuck, overwhelmed, or unclear about their next steps. Through her THRIVE program, she guides them to regain clarity, build unshakeable confidence, and create thriving careers without sacrificing what matters most. With a unique blend of personal resilience, professional expertise, and a deep passion for empowering others, Diana helps her clients turn their pain into purpose and step boldly into the life they were created to live.
Our approach
We provide coaching, tools, and strategies that guide clients through 6 transformative steps to achieve clarity, rebuild confidence, and take courageous action toward their goals. Using a structured, research-based framework, we help clients identify and break through limiting beliefs, build high-performance habits, and develop the influence and leadership skills needed to succeed.
Why Work With Diana?
Diana’s unique coaching approach blends psychology, leadership development, and personal resilience, creating a powerful framework for sustained growth. With certifications as a High Performance Coach (CHPC) and Board Certified Coach (BCC), and a Master’s in Industrial-Organizational Psychology, Diana is equipped to guide clients through challenging transitions and empower them to thrive in both their careers and personal lives.
What To expect
When you work with Diana, you’ll be challenged to dream bigger, question your old patterns, and replace limiting beliefs with a powerful vision and a growth mindset. Diana’s coaching is designed to help you gain clarity, develop the courage to pursue bold goals, and build a thriving career that aligns with your values—without compromising your health, relationships, or well-being.
Are you ready to regain the clarity and confidence to create a thriving life and career on your terms?
Certifications
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Certified High Performance Coach (CHPC)
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Board Certified Coach (BCC)
Qualifications
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Master of Arts, Industrial/Organizational Psychology
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Bachelor of Arts, Psychology